Take the test now to discover your fascination archetype and get your custom, 16page personality profile. Sally hogshead speaker agency, speaking fee, videos. To become more successful you do not have to change who you areyou have to. In todays fastpaced world, its tough to find the time to read. The fascinate test is the first personality profiling tool to show you how the world. The fascinate test was created by new york times bestselling author and worldclass branding expert, sally hogshead. Jun 08, 2012 sally hogshead is in an unenviable position. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. Hogshead applied this research in the 2009 book fascinate. Once you know what makes you valuable to others, you are more authentic and confident in manner.
Youre not going to take continue reading fascinate. How to fascinate book about the 7 personality types, communication styles, and marketing sally hogsheads new book how the world sees you. Trusted by fortune 500 companies, entrepreneurs and culture leaders. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a point of view on the way you see things. The best part of the book i thought was the second half when she gave practical ways to use you brand advantage. In this episode, new york times bestselling author sally hogshead teaches us how.
Oct 30, 2017 sally hogshead is an awardwinning writer and a brand expert. Highly enjoyable look at what has grabbed people through the ages. Sally hogshead is a remarkable woman for many reasons mother of 8 children. This assessment is produced by my friend sally hogshead, whose new book how the world sees you is amazing and available for preorder. Your seven triggers to persuasion and captivation, she addresses audiences who will feel shortchanged if. Fascinate summary by sally hogshead is a comprehensive book that triggers persuasion and captivation to create urgency and influence the minds of the potential customers. This extensively revised and updated edition includes hogsheads latest research on the science of fascination. Why are you captivated by some people but not by others. Sally s book gives you the tools, clarity and positioning to own your brand. How to be fascinating with sally hogshead marie forleo. Rather than something to be feared, it is a discipline to be mastered. You will never rise to your greatest potential by being all things to all people.
She knows more than anyone about personality types and how to improve your life based on who you really are. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. Fascination advantage personality test sally hogshead how. Fascinate, revised and updated by sally hogshead, 9780062206480, download free ebooks, download free pdf epub ebook. Sally hogshead took what she intuitively knew and pressed it together with what she. Her previous book, how the world sees you was a new york times and wall street journal. Workshops make rapid progress by enrolling in one of our. The fascination advantage tells you how your personality is most likely to impress and influence the people you interact with on a daily basis. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid. This assessment is produced by my friend sally hogshead, whose new book how. Your 7 triggers to persuasion and captivation by sall hogshead isbn.
With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. In 2010, harpercollins published hogsheads book, fascinate. The fascinate personality test was built on the science of branding. The fascination personality test, created by sally hogshead, is different. By the end, youll understand the importance of fascination in your life and how to. You must take the branding test for free online, its so worth it thanks sally. In fascinate, author sally hogshead helps us realize our potential for fascination. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services.
Fascination advantage personality test sally hogshead how to. I loved the book, fascinate, and have really benefited from doing the quiz. Apr 16, 20 fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. Ive read sally hogshead s fascinate twice in the last 12 hours. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. The test showed how a person measured against the triggers. Times bestselling author and worldclass branding expert, sally hogshead. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Our personality test measures how the world sees you at your best.
If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a. How to make your brand impossible to resist by joosr available from rakuten kobo. How to fascinate promo code and coupon april 2020 by anycodes. Written by sally hogshead, audiobook narrated by sally hogshead. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. Ive read sally hogsheads fascinate twice in the last 12 hours. Fascinate, revised and updated audiobook sally hogshead. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Lust, mystique, alarm, prestige, power, vice and trust. How to make your brand impossible to resist revised and updated by sally hogshead isbn. Marie, im so happy you had sally hogshead on your show.
Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. The brand fascination profile is a shortcut to a focus group. Her most recent book fascinate how to make your brand impossible to resist was a new york times bestseller. The book applied the research from the study and introduced the concept triggers, which are different ways brands get attention. What triggers fascination, and how do companies, people, and ideas put those triggers to use. Fascination is the most powerful force of attraction, drawing customers into a state of. The only personality test to show you how to grow your confidence, increase your. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. But before i get to the book, i should explain how things worked at the conference and what caused me. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate.
Fascination advantage personality test sally hogshead. Which is why its really unfair when a book like sally hogsheads fascinate comes along because she really does have answers, answers you can really use and yet theyre apt to get lost in all the clutter and noise and crap yelling at you from the bookshelf. Sally hogshead now has had 70,000 people take the test. She says that all successful brands rely on seven triggers. Sally hogsheads new system will provide a test to see yourself as the world. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Fascinate, revised and updated audiobook by sally hogshead. Invented by sally hogshead, the fascination advantage assessment is a sciencebased personality brand measurement assessment. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. In 2010, the research was applied to people instead of brands.
How to fascinate with sally hogshead home facebook. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. How to attract the right kind of client by being a strong version of yourself.
What does it mean when two people from the same brand take the brand fascination assessment and get different results. As i mentioned in my last post about my experience with the national speakers association nsa that one of the speakers was sally hogshead. See more ideas about personality archetypes, sally and different personality types. My main traits are mystique and prestige, which i feel come through naturally in my work. The assessment was called the f score, which is a personality test used to determine ones. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. I purchased sallys book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. I purchased sally s book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. Fascination is born of a natural instinct to influence the behavior of others. Sally convinced me, among other things, to buy her book fascinate.
Leverage your strengths to fascinate your audience with sally. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. According to sally hogshead, the ability to fascinate isnt witchcraft or hypnotism. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Starting off as an advertising writer, she ended up being a brand consultant for worldclass companies. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. The new york times, the today show and various other media have interviewed her on several occasions. Everyday low prices and free delivery on eligible orders.
Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. In our september book of the month, author sally hogshead breaks the bonds of traditional branding. Different is better than better learn why standing out and knowing how to fascinate is your greatest competitive advantage. Tedxatlanta how to fascinate brands intentionally activate every one of these seven triggers every day, but so do people, explains sally hogshead, discussing how the triggers with which the brain is hardwired to react can be activated in order to make people pay attention to you. Sally hogshead is the worlds authority on fascination. Your customized online report, based on sally hogsheads extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. Sally hogshead fascination assessment test insiders guide to you duration. Youll receive your webbased report immediately after finishing the assessment. Signin to download and listen to this audiobook today. This new edition includes a free assessment tool called the brand fascination profile, which will help you earn attention in any environment. The revised and updated fascinate by sally hogshead is a mustread marketing book for 2016.
This book includes a private code to unlock one free complete profile. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the books launch. This book helped me understand branding for my small business so much more and in a different way than ive ever heard it approached. Share the free fascination personality test youtube. Discover your highest value through the science of fascination will help you communicate more effectively. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. Thank you both for putting this valuable resource out for free. Your 7 triggers to persuasion and captivation hogshead, sally on.
Fascinate sally hogshead wholesale pricing for bulk orders. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. And it doesnt come from wearing nightcaps or eating green peas. Now sally is launching, that take her system of 7 triggers even further. Free assessment lets find out how the world sees you. So far, ive listened to the complete audio book twice, and the application section four times. How to make your brand impossible to resist hogshead, sally on. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Measure your personal brand fascinate personality test.
This is a transformative work, a beautifully written book that will forever change the way you see the world. But with joosr guides, you can get the key insights fr. Fascinate, revised and updated sally hogshead hardcover. Different results give you a strong, focused starting point for discussion. Get this book free when you sign up for a 30day trial. Sally hogshead is a new york times bestselling author, national speakers association hall of. Love sally hogshead and her wisdom and her passion for this topic. Com book its not your customers job to know what makes you different. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Fascination is really about remembering who you are. I took her free online brand fascination test first and then went back and read the sections relevant to my brand but im looking forward to going back and digging in to all the details i didnt read about the other fascination advantages. So far, ive listened to the complete audiobook twice, and the application section four times. The science of fascination is based on hogshead s decade of research with.
The fascination advantage assessment was developed by sally hogshead is the one i recommend to all. Convince and convert readers can take a free personality assessment a 37 dollar value to find out what makes them tick. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Sally hogshead, the 7 triggers of fascination and personal. Sallys book gives you the tools, clarity and positioning to own your brand. And if you want to take the test as well, go take the fscore test. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the book s launch.
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